a week building in chiang mai

raw building in public, and how 1 email paid my rent for the year

Author

johann sathianathen
October 14, 2025

Hey friends,

1 email paid for over a year’s rent in Chiang Mai, more on that later.

I want to share more behind the scenes.
Reply and let me know if there’s other things you want me to share.

Here’s what happened this week →

just keep building 🏗️

Made a new vlog of a week building in Chiang Mai.

Trying to tell the story properly and document the raw journey.

One day I'll re-watch these & relive the ups & downs of this crazy journey.

Subscribe to my YouTube if you want to follow along

Jars Updates

I’m still keeping most of my focus on DMpro since it has the most traction.

Improved lead scraping a lot. Still doing 2x demos daily and shipping user requests fast.

How one email paid my rent.

Last week, we launched a DMpro reactivation campaign.
One email. One offer.
Covered over a year of rent here in Chiang Mai.

Here’s the breakdown →

  • Targeted past users who signed up but never subscribed

  • Offered a limited-time lifetime deal

  • Crafted a “crazy offer” (with ChatGPT + Hormozi’s $100M Offers framework)

Lesson: Your best customers are already on your list.
You don’t always need new traffic.

Email is still the highest ROI channel.
My #1 focus is always driving qualified signups.
Every verified email = a potential customer you can nurture forever.

Brain Dump

Business is just a self-development journey.

Each goal requires new habits & new mindset.
Nothing changes if nothing changes.

Growth means outgrowing old versions of yourself.

I notice things that once seemed normal aren’t anymore. This feeling shows me I’m moving in the right direction & becoming a better version of myself.

It’s uncomfortable at times, but that’s exactly what growth feels like.

If you’re building something too, reply back. I’d love to try it, give feedback, and help however I can.

See you next week, keep building 🏗️


— Johann Sathianathen