i sold my last saas

hey friends,

i sold dmpro.

it's the saas i built to automate lead gen from X(Twitter). it’s like cold email, but on twitter. it finds customers, then automates DM sending.

i built DMpro since i used cold DMs to grow all my other saas. i’d do them manually or hire virtual assistants.

then i found a tool similar to DMpro, i used them for a few months, then i decided to build my own.

that’s how DMpro was born a little over a year ago.

since then it’s:

• 3,000+ users

• used by YC companies & A16Z

• steals traffic from top companies in space (SEO & LLMs)

• 5,000,000+ DMs sent

so why sell something that works?

focus.

every business costs attention. even the ones that "run themselves". i’ve been fully focused on Cyndra & can’t dedicate time to DMpro.

there’s a gold mine of customers paying $1 trials then not converting. an email list just waiting to be turned into revenue.

but with my time being spent on Cyndra, DMpro could never reach it’s full potential.

i’m excited to see what the new team does. this is the first time when selling a saas that i’ll keep some equity.

3 things building & selling it taught me

1. automate before you sell. the more of the business that runs without you, the more it makes while you own it & the more it's worth when you sell it.

2. distribution was the product. the software mattered less than i thought. what made it grow was posting about it every day on X, getting feedback then iterating

3. speed wins. so many times perfection paralysis got me. but the best thing is to move fast, get users then just keep talking to them.

it's in good hands

the new owners will run it day to day, which is the one thing i didn't. the product is live, the team that supports it is still there & they've kept building.

& they made something for you.

code FRIENDS20 gets you 20% off for 2 months!

that covers:

pro, $69/month: up to 5 X accounts, up to 400 DMs per account per day
agency, $199/month: unlimited X accounts, for teams & agencies

there's a 7-day money-back guarantee, so if it doesn't fit your customers you get your money back.

who it's for: you sell to people who live on X. founders, agencies, coaches, devs selling to other devs.

→ DMpro, use code FRIENDS20 at checkout

full disclosure: i sold dmpro & i don't run it, but i kept a small stake, so i'm not neutral. i don't get paid for signups. i just want it to keep doing well.

ways to get involved

if you want direct access to me, join AI Operators. weekly build call, the repo library & direct access to me.

if you want my team to build it with your team, book a free 30-minute live build with us at Cyndra.

i appreciate you reading this.

i read all replies, feel free to let me know anything 🙂 

i'm rooting for you & hope the best. keep building.

→ johann

p.s. the code works on monthly & yearly. yearly already gives you 3 months free, so stacking FRIENDS20 on top is the cheapest it's going to be.